(From Issues for Growth Vol. 19, No. 3)
Four Words That Are at the Heart of Human Behavior
No…this is not a political statement. But, whether it’s the economy, motivating employees, moving people to action, selling a product or service, starting a business, or orchestrating change, there are four words that are at the heart of human behavior:
PEOPLE RESPOND TO INCENTIVES
While I could wax poetically and astutely with examples of the ways this applies to life, business, and people, I thought I would just throw this out there and get your reactions.