[Editor's note: 2021 is proving to be a big year for mergers
& acquisitions. Private Equity firms and strategics have lots of capital to
put to work. This eLetter, first published a couple of years ago, received such
positive response that we decided to update it and run it again. -dpm ]
It appears that we may be entering the next big surge in
business transition activity fueled by the retirement needs of aging baby
boomers. The first baby boomers turned 65 years of age in 2010 and we are now
in the years with greatest numbers of boomers who need to sell to provide
liquidity for retirement.
If you are a business owner contemplating a sale somewhere in your
future, consider these common misconceptions about selling your
business:
· I know the buyer - they are in my
industry. Many business owners
think they already know the prospective buyers – from their
industry. However, in many cases where a sales process is conducted by an
investment banker, an "outlier" (either a strategic or financial
buyer) surfaces with an offer significantly higher than from those you may
know. Many times these come from outside your industry.
· The market will be better next year. Procrastination can cost you. Sellers in 1999 or
2007 will tell you that they wished they had sold while the market was hot. In
2021 and likely 2022, 2015 there are more buyers than sellers – this is
unlikely to continue with the aging demographics of business owners.
· I don't want to sell until I have to --
(Dismal D's). You
want to sell when your business is healthy and when you don't have to sell.
Life can take cruel twists and turns. Business owners without a plan can find
themselves subject to the "Dismal D's" - Death, Disability, Divorce,
Dissenting Owners, Declining market, Debt overload, or just pure burnout. It is
hard work to sell your business. You'll need plenty of energy and motivation to
maintain performance during the sales process.
· The investment banker or M and A firm will
build value or help create my business strategy. No they won't - that's not their job! A good
investment banker can help you yield value, attract a broader market of
potential buyers and get a deal closed, but they don't have the skills or
background to build value.
Danger point: Some
small M and A firms will offer free or low cost strategic or operational
services and advice in order to get your sales transactional business, but these are either young, inexperienced
associates or people who have not really run a business like yours. They may be very good at
selling your business, but what they don't know can hurt you. If an investment
banker is offering to help you with your business strategy, you should question
why. Stick to investment bankers that stick to their core competency - selling
a business.
· My lawyer (or CPA) (or Wealth Manager) will
help me find a buyer.
Finding a buyer is very
different than finding the best buyer, the right buyer.
Investment bankers do this every day. Most professionals understand what they
do well....and what they don't. Find the right tool for the job!
· I met a guy in my CEO peer group /My investors
know a banking firm.
Selling your business
may be your most important business decision. Get help in making an informed
decision about selecting an investment banker or other professionals such as
accountants, tax counsel, and transaction attorneys. Learn about possible (but
undisclosed) conflicts of interest, differences between firms, level of
expertise that will work on your company, etc. Have you checked with
previous clients that were both successful and unsuccessful? Mead Consulting
clients use a checklist of questions to help make the appropriate choice.
· It only takes 6-12 months to exit a
business. Nothing could be further
from the truth. In order to realize the maximum value it may take you 1-2 years
to prepare the business, 12 months to do the transaction, and then you may have
to remain for 3 more years with the company after the sale. Rushing a company
to market without proper preparation will cost you as buyers will discount
values for companies without an adequate strategic growth plan, strong
management, or a clean review of due diligence issues.
· Selling will only take some of my time. The biggest mistake business owners can make is
to allow business performance to slip during a sales process. The primary
reason for deals to either fall apart - or become heavily discounted - is
deterioration of revenue and earnings. Business owners can dramatically
underestimate the amount of time and energy it will take to both sell the
business and maintain performance during the process.
The Mead Consulting Group helps business owners navigate through a
successful sales process, including preparation (value creation), selection of
the right team (investment bankers, transaction attorneys, tax counsel, etc.),
and the sale process itself. We focus on maximizing value and leverage the business owner's and management's
time so that they can focus on maintaining business performance. Contact us for more information.
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The Mead Consulting Group has been helping clients develop and execute
Strategic Growth & Execution plans for many years. Check out our website
for descriptions of some client success stories.