DES MOINES, Iowa and NEW YORK, Nov. 17, 2014 /PRNewswire/ -- Meredith Corporation (NYSE: MDP; www.meredith.com), the leading media and marketing company serving American women, announced today that it has agreed to purchase Mywedding.com, further extending Meredith's reach to millennial women and the Company's presence in the $53 billion American wedding marketplace.
Mywedding.com,
one of the top five wedding websites in the U.S., provides couples with
the complete wedding planning product suite. With free planning tools,
inspiration-focused content and a search experience designed to connect
couples with local, national and international wedding professionals and
venues, mywedding.com empowers couples to create a wedding that
perfectly encompasses their unique style and budget. The site offers
advertisers exposure and connection to motivated millennial consumers at
a pivotal life stage.
The purchase of mywedding.com follows Meredith's recently announced agreement with Martha Stewart Living Omnimedia (NYSE: MSO), which includes the operations of the popular Martha Stewart Weddings magazine and website. Martha Stewart Weddings is a leading bridal magazine on newsstands and also a top digital wedding destination.
The
combination creates one of the largest audiences in the wedding media
marketplace. It gives Meredith access to millennial consumers at the
earliest stages of family formation, complementing existing Meredith
brands such as Fitness, American Baby, Parents and Allrecipes. It
further solidifies Meredith's position as the nation's leading media
company focused on home and family.
"With
its access to younger consumers at such an important time in their
lives, strong local sales model, and digital expertise, mywedding.com is
a valuable addition to our portfolio," said Meredith National Media
Group President Tom Harty.
"We believe we can further grow mywedding.com's consumer audience,
while at the same time developing the next generation of consumers for
Meredith brands and creating new sales and marketing opportunities for
our clients."
There are over 2 million weddings in the United States
annually, according to the National Center for Health Statistics.
Three-quarters of couples use online resources to plan their weddings,
and spending on weddings totaled more than $53 billion in 2013.
"We
continue to strengthen our focus on the most important milestones in
the lives of our consumers, specifically marriage, home ownership and
raising a family," said Meredith Chairman and CEO Steve Lacy.
"This acquisition augments our initiatives in the digital space, and is
consistent with our Total Shareholder Return strategy to pursue
investments that scale our business and increase shareholder value."
Said mywedding.com President and CEO Woody Pastorius,
"Mywedding.com is designed to meet the ever-evolving needs of the
millennial couple, and through customized content and marketing programs
we have successfully created a digital environment that connects this
audience with relevant local and national providers. Meredith is the
perfect home for us, and we are delighted to join with them to grow the
mywedding.com brand."
Mywedding.com
is the latest in a series of acquisitions, launches and alliances for
Meredith's National Media Group. Last month, Meredith announced a
10-year licensing agreement with Martha Stewart Living Omnimedia (NYSE: MSO) to acquire the rights to Martha Stewart Living, Martha Stewart Weddings and www.marthastewart.com. In November 2013, Meredith launched the award-winning Allrecipes magazine, which followed the acquisition of allrecipes.com in March 2012.
Additionally, over the last three years, Meredith has acquired the Eating Well, Family Fun, Every Day with Rachael Ray, Parenting and Baby Talk brands. In spring of 2015, Meredith plans to launch Parents Latina, an English-language magazine with a ratebase of 700,000 targeting millennial Hispanic moms.
Meredith
has also been executing a strategy to expand its broadcast television
footprint. In the last year Meredith's Local Media Group has completed
or announced the acquisition of television stations in Phoenix, St.
Louis, Mobile-Pensacola and Springfield (Mass).
"We
continue to look for strategic acquisitions, partnerships and
investment opportunities like these to expand our reach and create
additional shareholder value," said Meredith Chief Development
Officer John Zieser.
The
acquisition of mywedding.com will not have a material effect
on Meredith's fiscal 2015 second quarter financial
performance. Meredith will provide more detail when it reports its
fiscal 2015 second quarter results in January 2015.
ABOUT MEREDITH CORPORATION
Meredith Corporation (NYSE: MDP; www.meredith.com)
has been committed to service journalism for more than 110 years.
Today, Meredith uses multiple distribution platforms – including
broadcast television, print, digital, mobile, tablets and video – to
provide consumers with content they desire and to deliver the messages
of its advertising and marketing partners.
Meredith's
National Media Group reaches an audience of over 200 million monthly,
including 100 million unduplicated women and 60 percent of American
millennial women. Meredith is the leader in creating content across
media platforms in key consumer interest areas such as food, home,
parenthood and health through well-known brands such as Better Homes and
Gardens, Parents and Allrecipes. The National Media Group features
robust brand licensing activities, including over 3,000 SKUs of branded
products at 4,000 Walmart stores across the U.S. Meredith Xcelerated
Marketing is a leader at developing and delivering custom content and
customer relationship marketing programs for many of the world's top
brands.
Meredith's
Local Media Group includes 17 owned or operated television stations
reaching more than 10 percent of U.S. households. Meredith's portfolio
is concentrated in large, fast-growing markets, with seven stations in
the nation's Top 25 – including Atlanta, Phoenix and Portland – and 14 in Top 60 markets.
Meredith's
balanced portfolio consistently generates substantial free cash flow,
and Meredith is committed to growing Total Shareholder Return through
dividend payments, share repurchases and strategic business
investments. Meredith's current annualized dividend of $1.73
per share yields approximately 4 percent. Meredith has paid a dividend
for 67 straight years and increased it for 21 consecutive years.