What’s Your Plan for 2012?

What’s Your Plan for 2012?

Did you accomplish everything you wanted in 2011? What changes are you planning for 2012? 

Does your plan for 2012 position your company to take advantage of competitive advantages and opportunities? Does your plan allow you to be successful without depending on a rising economy? Do you have the right people and resources in place to execute the plan? Have you broken the plan into actions with specific metrics, dates, and responsible people? Have you subjected your plan to the reality test? Have you thought about both positive and negative scenarios of the future and what steps your company should take in each case? Is there an element of fun and adventure to your plan? Does your plan make your company more valuable at the end of 2012?

If you can’t answer YES to each of these questions, perhaps you are planning more of the same in 2012. As the saying goes:  What is the definition of insanity? Doing the same things over and over and expecting different results.

It’s not too late to put a different approach to work that elevates your company and its prospects.

Protecting your company from “mayhem”

In a popular series of television commercials for a property and casualty insurance company, there is a “Mayhem” character who causes unexpected disasters for auto owners. In one commercial, he’s a satellite dish falling off a roof onto your car; in another he’s your navigation system gone haywire causing a crash. The message behind these commercials is that since mayhem is unavoidable, you need insurance.

It struck me recently that companies generate their own versions of mayhem – things that occur that may on first blush seem to occur unexpectedly or just be unfortunate.  

Here are some examples:

•         Discovering that you don’t have the rights to use the trade name you’ve been using for 15 years
•         Discovering that your employees have been plagiarizing content
•         The employees that are developing your blockbuster new product all leave at once
•         A new competitive product offering undercuts your price by 60%
•         Your customers discover that one of your key vendors has been substituting a hazardous or substandard material resulting in product malfunction or customer injuries
•         A new business model renders your product irrelevant
•         Discovering that new regulations no longer allow you to ship your product
•         Discovering that there is no liability insurance for all the products in the field that you’ve made for the last 10 years…and a latent defect has just been discovered
•         Discovery that a “trusted” accounting clerk has been methodically stolen $800,000 over the last 10 years

All of these are true. Some might say bad luck. Synonyms for mayhem are chaos, disorder, confusion, turmoil. The dictionary defines it as “needless damage.” In truth, all of these examples of mayhem were identifiable ahead of time and most could have been avoided or significantly mitigated.

In tough economic times, companies can be myopic and can ignore the need for strategic planning, competitive scanning, and can defer implementing business processes and controls.

Some thoughts as you enter 2012:

Develop a strategic growth and execution plan (Please- not another retreat but a meaningful plan of execution  

• realistic assessment of where you are (strengths and weaknesses, opportunities and threats)
• competitive scan looking at traditional competitors as well as possible disruptive threats
• develop some scenarios of the future (including those at extremes) and actions to be taken as these play out
• develop specific actions, metrics and accountability to shore up the weaknesses, fill the gaps, address the risks, and take advantage of the opportunities and strengths

Don’t let another year go by. Neglecting the next steps in your company’s growth and maturity can be very short-sighted. You need to protect your company from mayhem!